Underwear
Underwear is such an utilitarian word. Like the poor homely sibling it goes dateless on a weekend night while younger sister lingerie barely sneaks back in before curfew. Well we are here to tell you that's rubbish. While some may choose to save lingerie for more elegant occasions, it is underwear, with that bandana-in-the-hair, we-can-do-it kind of attitude that demands attention.
So determined were we to demonstrate this we went tracking all over the globe to locate the manufacturers who are working to change minds. Your local store may never stock these brands but we will know where to find them - won't we?