Florists

This is simply the most recent marketplace for this industry. The cost of printing the standard brochures/catalogs has been eliminated and the speed and efficiency of the ordering process has never been higher. If you talk to your local florist you'll hear how their sourcing has changed due to consolidation by producers. If you talk to a flower grower you'll hear about competition from growers in foreign markets. In the end, the plant or bouquet arrives at the intended destination with your personal message. Some things do remain the same.